Real Estate Equity is more than simply the difference between the dollar value of property and the debt on that property.

How someone views their equity can change with their individual and personal circumstances, including factors unrelated to the property itself. It can be said that equity is the totality of benefits that are experienced by the property owner.  The benefits sought by property owners can differ depending on their individual real estate goals, their age, where they wish to live, what they want to experience in life, as well as their individual tax circumstances.

“Equity marketing” is the art of improving a client’s personal situation by exchanging current property ownership benefits for an improved set of benefits, as defined by them, to be realized from the process.

Equity marketing groups like IREX and NCE believe real estate is more than a “sticks and mortar” business; it is “people” first and foremost. ¬†Exchangors serve the client’s needs and wants by providing the best advice possible, by also incorporating the legal and professional considerations.

IREX members, armed with the educational experiences and network provided are able to deliver those benefits through different creative real estate solutions.